How to Promote Your Blog for Free

Updated on January 28th, 2026

The WordPress Reader is a great way for other bloggers to discover your blog. However, after a while, your blog may hit a standstill in growth if you only rely on the Reader. In this post, I wanted to share other ways you can promote and grow your blog for free.

Twitter/X Retweet Accounts

One of my go-to ways to promote my blog is on Twitter (now X). When I publish a blog post, I share it on Twitter, and I often tag 3-4 retweet accounts. When you tag a retweet account, the account is likely to retweet your blog post to their account for their thousands of followers to see. Jordanne over at The Life Of A Glasglow Girl has compiled a List of Active Blogging Re-Tweet Accounts. When you are tagging a retweet account, be sure to read the account’s bio. Some accounts require you to tag them, use a hashtag, or a combination of the two in order for your post to be seen and retweeted.

Besides tagging retweet accounts, another way I promote my blog is by joining blog post sharing threads that are often hosted by the retweet accounts. The accounts will start a thread, and you can share your blog post and find other posts to read. Some accounts I recommend following and joining their blog post sharing threads are @BloggerTuesday, @TRJForBloggers, @KellyReportBlog, and @Mooneira. The accounts will often have daily threads for you to join and promote your blog.

Facebook Groups

As I shared in my The Best and Worst Social Media Platforms for Bloggers post, I do not recommend having a Facebook page for your blog. It is difficult to grow a Facebook page, and you have to pay to promote your posts to larger audiences. Therefore, the chances of having an engaged audience are slim. However, I do recommend joining Facebook groups for bloggers. A couple of groups you can join are Blogging Babes Collective and Productive Blogging Community. You can also find groups based on your blog’s niche(s) or even groups for bloggers in your country. In the Facebook groups, you can support other bloggers. In return, they can support you and help grow your blog.

Pinterest and Group Boards

Another way I promote my blog is through Pinterest. I started using Pinterest for my blog after reading a beginner’s guide. My monthly views on Pinterest went from 2,000 to 42,000, and my blog views actually went up. Now, after consistently using Pinterest, I have over 200,000 monthly views on Pinterest, and Pinterest is my second-highest source for blog views.

If you want to start using Pinterest to promote your blog, I recommend creating pins for your posts on Canva and then sharing them on a board that is dedicated to your blog. You can also share your pin in blogger group boards by joining groups for the specific niches you blog in.

Instagram

I have a love-hate relationship with Instagram, but it has helped me a little to increase my blog’s views. I started my Instagram as a personal account, then when I started my blog, I made my Instagram 100% about my blog. Now it is 50-50, where every other picture will be about my blog, and I prefer it this way, but it is up to you to decide how much you want your account to be dedicated to your blog.

When I share a blog-related picture on Instagram, I add something along the lines of “Have you seen my latest blog post where I reviewed the @joliebeauty Bomb Dot Com glitter palette? If not, link in bio!” or “A new post is up on my blog on how to make Danish hindbærsnitter for Valentine’s Day! Link in bio!”. Then, in my Instagram bio, I have a link to my blog. I do not get that many blog views from Instagram, but Instagram is a potential way for you to promote your blog on a different platform.

Collaborations/Guest Posting

The last way I found helpful in growing my blog is through collaborations and guest posts. For collaborations, another blogger and I will write separate posts on our own blogs about the same topic and then link to each other’s posts. An example of a post where I collaborated with another blogger is the 7 Things That Help Me Relax with Lay. Furthermore, I have participated in multiple blog collabs with a larger group of bloggers, such as when I shared my Danish Pebernødder Cookies Recipe, and 11 other bloggers also shared their Christmas cookie recipes. To find bloggers to collaborate with, I either reach out to my blogger friends or vice versa, or I search the #bloggerswanted on Twitter and look for bloggers wanting to collaborate. I also use the #bloggerswanted to look for bloggers wanting guest posts on their blogs.

Guest posting is different than collaborations in that I will either write a paragraph or a whole post, which is then only posted on the other blogger’s blog, and I am credited with writing that post. Some guest posts I have done are 5 Ways Graduate School is Different Than Undergrad, The 15 Best Free and Cheap Things To Do in Copenhagen, and Where to Get the Best Breakfast and Brunch Around the World. I have also done several blogger interviews. With both collaborations and guest posting, I can promote my blog to other audiences, which will hopefully then help grow my blog.

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How do you promote your blog?