As a blogger I feel like I need to have a presence on all social media platforms from Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Bloglovin’, Mix, Flipboard, Tumblr, etc., but is it necessary to be active on that many platforms?
For this post I wanted to share how I use each social media platform as well as the pros and cons I found and if I would recommend it as a blogger.
Facebook: I mainly use Facebook for Messenger and to join blogger groups. I do not have a Facebook page for my blog, but I know many bloggers who do. From what I have seen, it is hard to grow your audience, and you also have to pay to promote your posts to larger audiences, which results in having a low activity level of people who have liked, commented, or shared your posts. I do not see having a page as necessary and it is not worth spending money on. I do recommend joining blogger groups though because you can share your blog posts with other bloggers throughout the week.
Twitter: I started out as having a personal Twitter account, and it still mainly is, but I also have my blog connected to my account. When I publish a blog post, it is automatically shared on my account. Along with sharing my blog posts, I also share other blogger’s posts as well as anything thing else I find cute or interesting. Twitter has increased the character limit from 140 to 280 characters, so now you can write longer tweets without worrying about being cut off. I also find it easy to find other bloggers to follow and to grow my followers, and it is also easy to find blogging opportunities with the bloggerswanted and bloggersrequired hashtags. Twitter is hands down my favorite social media platform to use, and I would recommend it because you can share anything you want from blog posts to pictures to just text.
Instagram: My Instagram started out as a personal account, but now I use it 50/50 to promote my blog posts and to share personal images. I find it difficult to find other bloggers to follow unless I know their username, and it is also difficult to grow my following. I was stuck at 1,500 followers for forever before I found other bloggers to follow through Twitter threads. I also hate the algorithm because there is no telling what will show up, and the feed is not in chronological order so it is very easy to miss other blogger’s posts unless I go to their account. I only use Instagram 1-2 times a week because I honestly do not enjoy it, and I would only recommend it if you like sharing pictures.
Pinterest: I mainly use Pinterest to share my pins in blogging groups and repin other blogger’s posts. I have heard of bloggers who have gotten tons of views from Pinterest, but I am lucky to have had several hundred extra views from Pinterest. I do like being able to have different boards with separate topics so I can have some boards that are related to blogging and others related to more personal topics. If do you want to use Pinterest, I suggest using Canva to create a Pinterest graphic for each of your blog posts so when your post is shared, you already have a picture ready to be pinned. I recommend using Pinterest if you have the time to create graphics and share them in Pinterest groups, otherwise it is a great way to find out about other blogger’s posts.
LinkedIn: I created a LinkedIn account when I started my master’s program, but I do not use it. I know some bloggers create a LinkedIn profile because it looks more professional to have an account, and you can also join groups dedicated to bloggers and find jobs with brands or copywriting and social media work, but I do not think it is necessary especially if you are blogging as a hobby. I personally do not know any bloggers who have or at least promote their LinkedIn profile, and I would not recommend it because it is just another social media platform, and there are better platforms to join.
YouTube: First off I do not have a YouTube channel and I do not plan to start one. Some bloggers feel like it is necessary to have both a blog and YouTube channel, but I do not think it is. However, it is totally up to you to decide if you want to start a channel, but you need to make sure you have the time to film and edit videos along with writing posts and taking pictures for blog. You also need to be aware that growing your channel is a slow process just like growing a blog. YouTube has also recently changed the requirements to become monetized and now you need 4,000 hours of watched videos in the last 12 months and at least 1,000 subscribers. I know several bloggers who have started channels then quit, so unless you have enough time and enjoy making videos, I do not recommend starting a YouTube channel.
Bloglovin’: I use Bloglovin’ every now and then, and my blog is linked to my Bloglovin’ profile to automatically share my posts. I know most bloggers use Bloglovin’, but to be honest I am not sure what to do besides automatically sharing my posts and following other bloggers. I have also only received a couple of views each year from Bloglvin’.
StumbleUpon (Now Mix): I have used StumbleUpon briefly to share my blog posts. From what I have seen, StumbleUpon is good for exposure, and some of your posts can get a ton of views, but you will have a poor bounce rate. Since people are just stumbling onto your post, they will only visit it for 1 second without reading anything before they move onto another site. It is also a hit or a miss with which of your posts will get views. I have not had any success with StumbleUpon, but you may, so I would only recommend trying it out if you have the extra time.
Flipboard: I have never used Flipboard before, but it can be useful for bloggers. Flipboard is a bit different than Mix in that you create a Flipboard Magazine that includes articles, social media posts, photos, videos, etc. You can then share your magazine on your blog, in emails, or on other social media accounts and readers can flip your content where they add it to their own magazine. A fellow blogger commented that she uses Flipboard, but she has not noticed an increase in blog view, so I would only recommend Flipboard if you have the time and making magazines sounds fun to you.
Google+ (No Longer Available): I cannot even remember the last time I logged into Google+. I know some bloggers like to share their posts and other blogger’s posts on Google+, but I do not know how effective it is as at getting views for your blog. When Google+ was available, I never noticed an increase in my blog’s views from there.
Reddit: I have a reddit account, but I do not use it to submit my blog posts links. I do know some bloggers will share their posts on various subreddits, which will then increase their views. However, your submission may be downvoted (yes that is a thing on reddit) and you may receive negative comments. I would only recommend reddit as a last resort and instead focus your time and energy on other social media platforms.
Tumblr: I actually started my blog on Tumblr, but then I switched over to WordPress and deleted my account. Tumblr was fun to use at first, but I ended up feeling disconnected from the community. You cannot leave comments like you normally do on blog posts, and if you want to talk to someone, you have to do so through their Asks. For me Tumblr is like another blogging platform, so I would not recommend using it if you already have a blog.
Most of my blog’s views are from search engines and the WordPress Reader followed by Twitter, Pinterest, Facebook, and Instagram. I recommend sticking to 1-3 social media platforms for your blog because it is difficult to manage 10 different accounts and it can take up so much time.