Updated on September 15th, 2022
As a blogger I feel like I need to have a presence on all social media platforms from Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Bloglovin’, Mix, Flipboard, Tumblr, etc., but is it necessary to have that many social media accounts and which ones are actually worth joining?
For this post, I wanted to share how I use each social media platform as well as the pros and cons I found, and if I would recommend it as a blogger.
I rarely use Bloglovin’, but my blog is linked to my Bloglovin’ profile to automatically share my posts. I know most bloggers use Bloglovin’, but to be honest I am not sure what to do besides automatically sharing my posts and following other bloggers. Also, I have only received a couple of views each year from Bloglvin’ and lately Bloglovin’ has been having a lot of issues with their site being down and profiles cannot be accessed.
Would I recommend Bloglovin’? No
I mainly use Facebook for Messenger and to join blogger groups. I did not have a Facebook page for my blog for the longest time, but I know many bloggers do have a page. From what I have seen, it is hard to grow your audience, and you also have to pay to promote your posts to larger audiences, which results in having a low activity level of people who have liked, commented, or shared your posts. I do not see having a page as necessary and it is not worth spending money on. I do recommend joining blogger groups though because you can share your blog posts with other bloggers throughout the week.
Would I recommend Facebook? Yes, but only for Facebook groups
I have never used Flipboard before, but it can be useful for bloggers. Flipboard is a bit different in that you create a Flipboard Magazine that includes articles, social media posts, photos, videos, etc. You can then share your magazine on your blog, in emails, or on other social media accounts and readers can flip your content where they add it to their own magazine. A fellow blogger commented that she uses Flipboard, but she has not noticed an increase in blog views, so I would only recommend Flipboard if you have the time and making magazines sounds fun to you.
Would I recommend Flipboard? No
Google+ (No Longer Available)
I cannot even remember the last time I logged into Google+. I know some bloggers like to share their posts and other blogger’s posts on Google+, but I do not know how effective it is at getting views for your blog. When Google+ was available, I never noticed an increase in my blog’s views from there.
My Instagram started out as a personal account, but now I use it around 50/50 to promote my blog posts and to share personal images. I find it difficult to find other bloggers to follow unless I know their usernames, and it is also difficult to grow my following. I was stuck at 1,500 followers for a long time before I found other bloggers to follow through Twitter threads.
Also, I hate the algorithm because there is no telling what will show up, and the feed is not in chronological order so it is very easy to miss other bloggers’ posts unless I go to their accounts. Now Instagram stated that they are no longer a photo-sharing platform and the focus will now be on video content. With all the changes, Instagram is no longer a reliable source for blog views. I only use Instagram about once a week or even less because I honestly do not enjoy it. I would only recommend Instagram if you like sharing pictures and creating short video content.
Would I recommend Instagram? No, not anymore
I created a LinkedIn account when I started my master’s program, but I do not use it. I know some bloggers create a LinkedIn profile because it looks more professional to have an account, and you can also join groups dedicated to bloggers and find jobs with brands or copywriting and social media work, but I do not think it is necessary especially if you are blogging as a hobby. Personally, I only know one blogger who has or at least promotes their LinkedIn profile, and I would not recommend it because it is just another social media platform, and there are better platforms to join.
Would I recommend LinkedIn? No
I mainly use Pinterest to share my pins in blogging groups and repin other bloggers’ posts. I have heard of bloggers who have gotten tons of blog views from Pinterest, but I am lucky to have had several hundred extra views from Pinterest. As far as boards, I do like being able to have different boards with separate topics so I can have some boards that are related to my blog and others related to more personal topics, and Cheat Planet has a helpful post on What Boards Should You Make For Your Pinterest Account.
If you want to use Pinterest, I suggest using Canva to create a Pinterest graphic for each of your blog posts so when your post is published, you already have a picture ready to be pinned. I recommend using Pinterest if you have the time to create graphics and share them in Pinterest groups, otherwise, it is a great way to find out about other bloggers’ posts.
Would I recommend Pinterest: Yes
I have a reddit account, but I do not use it to submit my blog post links. I do know some bloggers will share their posts on various subreddits, which will then increase their views. However, your submission may be downvoted (yes that is a thing on reddit) and you may receive negative comments. I would only recommend reddit as a last resort and instead, focus your time and energy on other social media platforms.
Would I recommend reddit? No
I only know a few people who still use Snapchat, but none of them are bloggers. On Snapchat, you can share pictures or short 30-second videos that can only be viewed for 24 hours (similar to the Instagram Stories feature). Snapchat also allows you to add links to your pictures or videos, but as I said, I do not know any bloggers who use Snapchat for their blogs.
Would I recommend Snapchat? No
StumbleUpon (Now Mix)
I have briefly used StumbleUpon and Mix to share my blog posts. From what I have seen, StumbleUpon/Mix is good for exposure, and some of your posts can get a ton of views, but you will have a poor bounce rate. Since people are just stumbling onto your post, they will only visit it for 1 second without reading anything before they move onto another site. It is also a hit or a miss with which of your posts will get views. I have not had any success with StumbleUpon or Mix.
Now it seems that Mix has solely become a mobile app and people are comparing it to a boring version of TikTok, and there has been a shift from article-based content to video content in the app, so it does not seem like Mix is good to use for blog posts anymore.
Would I recommend StumbleUpon/Mix? No
TikTok has been growing in popularity, and on TikTok, you make short videos that have the chance of going viral. Also, TikTok recently expanded the maximum video length to 10 minutes, but it seems most videos are still less than 3 minutes (the old limit). I know several bloggers who regularly create blog-related videos as well as videos from their everyday life, and they do get a decent amount of views and engagement on TikTok, but I do not know if the videos have any impact on their blog views. If you do like making shorter video content, TikTok may be worthwhile, but for me, I personally do not like creating video content, so I will only use TikTok to watch others’ videos.
Would I recommend TikTok? No
I actually started my blog on Tumblr, but then I switched over to WordPress and deleted my account. Tumblr was fun to use at first, but I ended up feeling disconnected from the community. You cannot leave comments like you normally do on blog posts, and if you want to talk to someone, you have to do so through their Asks. For me, Tumblr is like another blogging platform, so I would not recommend using it if you already have a blog.
Would I recommend Tumblr? No
I started out having a personal Twitter account, and it still mainly is, but I also have my blog connected to my account. When I publish a blog post, I share it on my account. Along with sharing my blog posts, I also share other bloggers’ posts as well as anything thing else I find cute or interesting. Twitter has increased the character limit from 140 to 280 characters, so now you can write longer tweets without worrying about being cut off.
I also find it easy to find other bloggers to follow and to grow my followers, and it is also easy to find blogging opportunities with the bloggerswanted and bloggersrequired hashtags. Twitter is hands down my favorite social media platform to use, and I would recommend it because you can share anything you want from blog posts to pictures to just text, and Twitter is one of my highest social media sources for blog views.
Would I recommend Twitter: Yes!
First off I do not have a YouTube channel and I do not plan to start one. Some bloggers feel like it is necessary to have both a blog and YouTube channel, but I do not think it is. However, it is totally up to you to decide if you want to start a channel, but you need to make sure you have the time to film and edit videos along with writing and editing posts and taking pictures for your blog. You also need to be aware that growing your channel is a slow process just like growing a blog.
YouTube has also recently changed the requirements to become monetized and now you need 4,000 hours of watched videos in the last 12 months and at least 1,000 subscribers. I know several bloggers who have started channels and then quit, so unless you have enough time and enjoy making videos, I do not recommend starting a YouTube channel.
Would I recommend YouTube? No
In my 2021 blog post roundup, most of my blog’s views are from search engines and the WordPress Reader followed by Pinterest, Twitter, and Facebook. I recommend sticking to 1-3 social media platforms for your blog because it is difficult to manage 10 different accounts and it can take up so much time.