Cruelty-Free Beauty Brands

I try to avoid brands that test on animals, but it can be difficult finding the cruelty-free status of a company. I have decided to make a list of makeup, skin care, and hair care brands that are cruelty-free as well as brands that test on animals.


Many companies claim to not test their products on animals and are finding alternative ways for testing. For example, L’Oreal claims in their Frequently-Asked Questions:

Does L’Oréal test on animals? L’Oréal does not test any of its products or any of its ingredients on animals and has been at the forefront of alternative methods for over 30 years.

However, L’Oreal also claims to sell their products in China. If a foreign brand sells their makeup, skin care, hair care, nail products, or perfume in China, they are required by law to test on animals.

If you don’t test products on animals, why is L’Oréal still on the PETA list of companies who test? L’Oréal does not test any its products or any of its ingredients on animals. Nevertheless, because our products are sold in China, L’Oréal still figures on the PETA list. In China, the health authorities still require and carry out animal testing for certain products.

Even though L’Oreal is not cruelty-free because they sell in China, they are the parent company of several brands that do not sell in China. Some people will choose to not support a brand that is owned by a company that tests on animals, so I have included the parent companies for the brands below. However, I will support a cruelty-free company that has a parent company that tests on animals.

Why don’t L’Oréal products have the “cruelty-free” logo? Some of our brands that are not present in China have decided to use a “cruelty-free” logo. The brands present in China cannot have a “cruelty-free” logo due to the cosmetics regulation in China.


Cruelty-Free Makeup Brands

  • Alterra Naturkosmetik
  • Alva Natural
  • Anastasia Beverly Hills
  • Ardell
  • Aveda (owned by Estée Lauder)
  • Bare Minerals (owned by Shiseido)
  • Barry M
  • Beautyblender
  • Becca (owned by Estée Lauder)
  • Bellápierre
  • Bite Beauty
  • Blinc
  • Buxom (owned by Shiseido)
  • Cake Beauty
  • Catrice
  • Colourpop
  • EcoTools
  • E.L.F.
  • Emité
  • Essence
  • Gerard Cosmetics
  • GOSH
  • Hourglass (owned by Unilever)
  • IT Cosmetics (owned by L’Oreal)
  • Jeffree Star Cosmetics
  • Julep
  • Kat Von D Beauty
  • Kylie Cosmetics
  • Lorac
  • Lord & Berry
  • Lush
  • Luxie Beauty
  • Makeup Academy
  • Makeup Geek
  • Makeup Revolution
  • Manna Kadar
  • Marc Jacobs Beauty
  • Milani
  • Milk Makeup
  • ModelCo
  • Morphe
  • Nails Inc.
  • Nip + Fab
  • NYX (owned by L’Oreal)
  • Obsessive Compulsive Cosmetics
  • Pacifica
  • Paul Penders
  • Physicians Formula
  • Pixi
  • Pür Cosmetics
  • Real Techniques
  • Sleek Makeup
  • Smashbox (owned by Estée Lauder)
  • Soap & Glory
  • Sonia Kashuk
  • Stila
  • Studio 10
  • Tarte (owned by Kose)
  • The Body Shop (owned by L’Oreal)
  • TheBalm
  • Too Faced (owned by Estée Lauder)
  • Trust Fund Beauty
  • Urban Decay (owned by L’Oreal)
  • Wet n Wild

Makeup Brands that Test on Animals

  • Almay
  • Avon
  • Benefit
  • Bobbi Brown
  • Bourjois
  • Chanel
  • Clinique
  • CoverGirl
  • Dior
  • Essie
  • Estée Lauder
  • Kose
  • L’Oreal
  • Lancôme
  • MAC
  • Make Up For Ever
  • Max Factor
  • Maybelline
  • NARS
  • NYC
  • OPI
  • Rimmel London
  • Revlon
  • Sally Hansen
  • Sephora (the brand)
  • Shiseido
  • Sinful Colors
  • Tony Moly
  • Yves Saint Laurent

Cruelty-Free Skincare Brands

  • 100% Pure
  • 7th Heaven/Montagne Jeunesse
  • Alba Botanica
  • Alterra Naturkosmetik
  • Alva Natural
  • Antipodes
  • Avalon Organics
  • Balance Me
  • Bielenda
  • Derma E
  • Dermadoctor
  • Dermalogica (owned by Unilever)
  • First Aid Beauty
  • Formula 10.0.6
  • James Read
  • JĀSÖN
  • Kiss My Face
  • La Théorie des Volcans
  • Lush
  • Mario Badescu
  • Murad (owned by Unilever)
  • Naobay
  • Nip + Fab
  • Nubian Heritage
  • Ole Henriksen
  • Pacifica
  • Paul Penders
  • Rodial
  • SheaMoisture
  • Skyn Iceland
  • Soap & Glory
  • Starskin
  • Supergoop!
  • The Body Shop (owned by L’Oreal)
  • Tom’s of Maine (owned by Colgate-Palmolive)
  • Whish
  • Yes To

Skincare Brands that Test on Animals

  • Aveeno
  • Avon
  • Bioderma
  • Biore
  • Biotherm
  • Cetaphil
  • Clarins
  • Clarisonic
  • Clean & Clear
  • Clearasil
  • Colgate-Palmolive
  • Dial
  • Dove
  • EOS
  • Garnier
  • Johnson’s
  • Jurlique
  • Kiehl’s
  • L’Occitane
  • La Mer
  • La Roche-Posay
  • Neutrogena
  • Nivea
  • Nuxe
  • Olay
  • Origins
  • Philosophy
  • Ponds
  • Secret
  • Sephora (the brand)
  • Shiseido
  • Simple
  • St. Ives
  • StriVectin
  • Tony Moly
  • Unilever
  • Vaseline
  • Vichy

Cruelty-Free Hair Care Brands

  • 100% Pure
  • 7th Heaven/Montagne Jeunesse
  • Alterra Naturkosmetik
  • Avalon Organics
  • Aveda (owned by Estée Lauder)
  • Drybar
  • Hask
  • Hempz
  • It’s a 10
  • Jack Black
  • JĀSÖN
  • Kiss My Face
  • Lee Stafford
  • Lush
  • Maria Nila
  • Naobay
  • Not Your Mother’s
  • Ouai
  • Pacifica
  • Paul Mitchell
  • Paul Penders
  • Pureology (owned by L’Oreal)
  • SheaMoisture
  • Verb

Hair Care Brands to Avoid

  • Aussie
  • Bed Head
  • Garnier
  • Got2B
  • Head & Shoulders
  • Herbal Essences
  • John Frieda
  • Nexxus
  • OGX
  • Pantene
  • Redken
  • Sauve
  • TIGI
  • Tresseme

These lists are nowhere near complete, and if you have a question about a particular brand, you can leave a comment below or refer to Cruelty-Free Kitty and Logical Harmony for more complete lists.

Also, if you are looking for a list of vegan brands, check out my Vegan Beauty Brands post!

What are your favorite cruelty-free brands?

42 thoughts on “Cruelty-Free Beauty Brands

  1. What a great comprehensive list!

    The question and answer portion at the beginning of this post is bizarre. How can L’Oreal claim that they don’t test on animals, and then go ahead and say, “well we sell in China, so that’s why we are not approved by PETA”. What an indirect and annoying way of saying “oh my first answer was a lie, we do test on animals”. I wish these companies would just cut the bullshit. If you are ashamed of testing on animals and don’t want to admit it, don’t do it. However, on the other hand I can understand the allure and profit of selling in China from these companies’ perspectives.

    A great next segment for you would be to include companies that specialize in vegan products, or have lists of their vegan products that make it easy for vegan consumers!

    Liked by 3 people

    1. Thanks! 😊

      I agree & that’s why it can be confusing b/c companies will state they don’t test their products or ingredients on animals but then they’ll sell in China. Also in another question L’Oreal was asked why are they in China & their answer was that they are working w/ the Chinese authorities to eliminate animal testing! How does that make any sense?
      Another thing European companies can’t test on animals due to the EU ban of cosmetic animal testing, but then they’ll sell in China & claim their product wasn’t tested on animals (b/c they’re not allowed to in Europe)

      I think that’s a great idea & I’ll look into making a list of vegan brands/products 😄

      Liked by 1 person

      1. Wow! There are so many loopholes around telling the truth! So ridiculous, and they only take them because they know nobody likes animal testing.

        Like

    1. OGX was cruelty-free until they started selling in China a year or so ago.
      I agree it’s hard especially w/ hair care. Most places only sell the big brands, but they opened a natural store here at the mall & the drugstore Matas is cruelty-free, so do you have any places like that you can go to?

      Like

  2. This is such a great post! one reason why I think I use brands regardless is because I don’t think about it. But to see some of the brands I always use on the list which do test on animals is so sad.
    But having a list of brands which I also like, who don’t test on animals has made it 100% easier for me to pick the right items next time!
    Thank you 🙂 x

    Liked by 1 person

    1. Thank you! I’m glad I could help! 😄
      I rarely by products from brands that test on animals, but when I see a product get a lot of praise, I want to try it so it can be a struggle!

      Like

  3. My parents only let me by from cruelty free brands because my dad is a vegetarian so this is really helpful for Christmas so I can show who does and doesn’t test on animals! Great idea ❤️

    Liked by 1 person

    1. Thank you! I tried to include popular brands, but there are tons of different brands. You’re right Essence and Catrice are cruelty-free so I’ll add them to the list!
      I’ll check out your blog!

      Like

  4. First off, thank you for the list! I am very proud not to use animal derived ingredients in my cosmetics. My favourite brands are Alterra (hair), Paul Panders (lips), Alva (lashes), and few Polish things, like Bell nd Bielenda. I try my best to be cryelty free in my whole life ❤

    Liked by 1 person

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