5 Fresh Products to Try in 2025

Updated on October 15th, 2025

AD | As I get older, looking after my skin has become more and more important. Using good quality skincare products suited for my skin type is the goal, and that is where Fresh comes in. Fresh is a luxury brand that I stand by. They combine natural ingredients, ancient rituals, and modern science to create high-quality beauty products. 

In this post, I will share 5 Fresh products you should try in 2024 if you have not tried them or are completely new to the brand.

What is Fresh?

Fresh was founded in 1991, and they have established themselves as a luxury brand that covers it all, from skincare, lip care, body care, and fragrance. Furthermore, Fresh does not test their products or the ingredients used in their products on animals, and they have webshops worldwide. In recent months they have circulated TikTok and other social media channels, so you may already be familiar with the brand. With that said, here are 5 of the most recommended Fresh products you should try. 

Moisturizer

A face moisturizer is the final step in any skincare routine to keep the skin hydrated. The Fresh Black Tea Anti-Aging Ceramide Moisturizer is $95 for 50 ml. The moisturizer is a lightweight anti-aging cream you can use daily during your morning and night skincare routines, and it is gentle on all skin types, including sensitive skin. Furthermore, the moisturizer contains BT Matrix to correct signs of aging, Squalane to prevent moisture loss, Ceramide NP to strengthen the skin barrier, and Pink Porcelain Lily to improve radiance and skin texture. 

If you want a moisturizer that smoothes wrinkles and firms the skin while keeping the skin hydrating, I recommend this.

Toner

Toners are used after cleansers to moisturize the skin and prep for the remaining skincare routine. The Fresh Crème Ancienne Infusion is $138 for 150 ml, which moisturizes and purifies the skin and smoothes skin texture. The toner is great for all skin types, and you can use it in your morning and evening skincare routine by applying the toner to your face using your fingers or a cotton pad. The main ingredients of the toner are Hyaluronic Acid to maintain moisture, Seabuckthorn Oil to restore and protect the skin, and Meadowfoam Seed Oil to nourish, smooth, and soften the skin. Fresh’s toner is the ideal choice for protecting against dehydration while purifying and smoothing your skin. 

Serum

Serums are used after a cleanser and toner in your skincare routine. Serums deliver concentrated ingredients to target skin concerns. The Fresh Lotus AHA Gentle Resurfacing Serum is a night serum that provides a smooth, radiant complexion for $68 for 30 ml. It is a little on the pricey side, but worth it. You can use the serum nightly by applying 2-3 pumps to clean skin and following up with a moisturizer. Furthermore, the serum is gentle on skin types and skin tones. The key ingredients in the serum are AHAs to exfoliate and even skin texture, Prickly Pear Flower Extract to renew the skin, Super Lotus to address signs of aging and smooth lines and texture, and Polyglutamic Acid to maintain the skin’s moisture. An added bonus is that the packaging is very neutral and elegant.

Lips

Along with your skin, it is also important to look after your lips all year round. The Fresh Sugar Advanced Therapy Lip Rescue Ointment is $28 for 15 g, and it is lip ointment that repairs dry, flaky lips, provides 72 hours of hydration, and relieves discomfort. Along with being a moisturizer for the lips, the ointment can also be used on the elbows, nail beds, and other dry skin patches to provide deep hydration, so you definitely get your value for money with it being multi-purpose. 

The main ingredients of the ointment include Sugar to provide a long-lasting hydrating effect, Plant–Based Emollients to replenish and retain moisture, Ceramide NP to strengthen the skin barrier, and Upcycled Grapeseed Oil to soften the skin. The ointment is perfect if you have dry skin patches, as you can use it as needed to hydrate the skin and relieve discomfort. 

Shower

To care for your body, I recommend the Fresh Milk Body Cleanser, which is $35 for 260 ml. This is one of the products you have probably seen on TikTok within a “clean girls shower routine.” The body cleanser is a moisturizing body wash that cleans, soothes, and softens the skin. The body cleanser contains Hyaluronic Acid to maintain moisture, Plant-Based Milks to soothe the skin, Vitamin E to protect and soften the skin, and Niacinamide to support the skin’s barrier. Furthermore, the body cleanser has a lightweight formula with a gentle lather that provides all-day softness. 

Looking after your skin is important for keeping your skin healthy and protected. Not only is having a skincare routine essential for physical health, but a skincare routine can also benefit mental health. So, if you check out any of the Fresh products mentioned in this article, be sure to let us know which is your favorite!